Novus Capital Ignite Programme

We provide all the expertise, resources, and network to see the dreams of African entrepreneurs ignited.

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What we do

The Novus Ignite Programme is built for visionaries from Black, ethnic, and working-class communities who’ve faced more barriers than most. We remove roadblocks and hidden gatekeeping, helping you build, test, refine, and scale your business—without compromise.

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Our process

  1. Build Out Your Idea
    Explore your concept, define your unique value proposition, and sharpen your message so your business stands out.

  2. Craft Your Business Model
    Learn to build solid revenue streams, identify the best marketing channels, form key partnerships, and set up your financial metrics for success.

  3. Develop Your Product/Service
    Use in-depth product knowledge and customer insights to create offerings that sell and drive engagement.

  4. Test and Refine
    Shape your product or service in real time with feedback from our vast marketing channels, stakeholders, and partners—spot what works, fix what doesn’t.

  5. Fundraise
    Access capital through our extensive investor networks, connecting you with the funding needed to grow without limits.

  6. Scale
    Leverage our media platforms and international partnerships (combined reach: 50 million) to capitalise on market trends and gain significant market share.

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Key benefits

  • 1-on-1 sessions with our experienced founding team
  • Unrivalled industry knowledge
  • Access to our 50 million audience
  • Experts in tech, branding, digital marketing, and international expansion
Get started with a free business strategy call
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